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Brand strategy is the first step in the process to develop a brand that aligns with your business’s vision and attracts your ideal clients. In this post I’ll explain the purpose of a brand strategy, the elements that make up a brand strategy framework, and how it lays the foundation for your visual brand identity and makes marketing efforts more effective and efficient.
Read MoreLearn how to add custom web fonts to your Squarepsace website, what file formats you need to use, and how to set up the CSS code so that changing the weight and style later, can all be done using the built in functions and style editor in Squarespace. Code once and you’re done.
Read MoreLooking for some tips to help you confidently name your business? Don’t stress my friend, kittyShark has got you covered! In this blog post you’ll learn two brainstorming methods to help you decide how to name your business. You’ll also find tips and resources to help during the process. Creative thinking isn’t just for “creative” entrepreneurs. Use these brainstorming methods to name your business or even your next product or service launch.
Read MoreHTML allows h1 through h6, h1 being most important, and h6 least important, but not all of them are built into Squarespace. This tutorial shows how to add additional heading styles to your Squarespace website with simple HTML and CSS code. Adding additional headings will help emphasize important information for readers, and for search engines, which can help boost SEO.
Read MoreA logo design alone can't brand your business effectively. No matter how talented your graphic designer, they can't develop a logo that will do the job that a brand identity system is meant to do. A complete brand design package includes brand strategy to ensure that your branding efforts are doing their utmost to attract your ideal clients.
Read MoreAs an entrepreneur working from home it can be tough to maintain focus and concentration. In this post I share my 6 favorite tools for focus, some digital, some analog and offline. Staying organized, happy, and healthy are all keys to increasing attention span and improving mental focus.
Easy to use navigation in Squarespace is key to keeping people on your website, thus reducing the bounce rate, and improving SEO (Search Engine Optimization). Understanding how to create clear and Intuitive navigation using best practices, can lead to higher conversion rates and happier site visitors.
Attracting your ideal client or customer starts with knowing WHY you do what you do and WHO you want to do it for. An ideal client is the person that you most want to work with, AND who is most likely to want to buy from you or need your services. Create an ideal client profile with a free workbook to get started.
Branding explained, what it is, and why we do it. From developing strategy, to building brand value, and recognition, branding is a powerful tool that can help you level up in your business and help you provide a better experience for your clients and customers.
Read MoreMoodboard, vision board, inspiration board. You’ve probably heard one of these terms before, and perhaps also, that you “should” have one. So what the heck is a moodboard, why do you need one, and how exactly do you go about creating one? In this post I’ll dive into all these questions to help you get started creating your brand moodboard.
Read MoreMoodboard, vision board, inspiration board. You’ve probably heard one of these terms before, and perhaps also, that you “should” have one. So what the heck is a moodboard, why do you need one, and how exactly do you go about creating one? In this post I’ll dive into all these questions to help you get started creating your website moodboard.
You’ve heard you need to choose a niche market for your business. What does that mean, why is it a good idea, and how should you go about defining it? Honing in on your niche market will significantly increase the effectiveness and efficiency of your marketing efforts.
Read MoreThe images you add to your website can really help it to shine, which is why it is so important to make sure that they are the best they can be. Learn everything you need to know about preparing and saving images for your website, including best practices, and even how to name them for SEO (Search Engine Optimization).
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