Posts tagged what is branding
The 3 Essential Parts to Good Brand Strategy

Brand strategy is the first step in the process to develop a brand that aligns with your business’s vision and attracts your ideal clients. In this post I’ll explain the purpose of a brand strategy, the elements that make up a brand strategy framework, and how it lays the foundation for your visual brand identity and makes marketing efforts more effective and efficient.

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Why You Don't Need a Logo, and What I Recommend Instead

A logo design alone can't brand your business effectively. No matter how talented your graphic designer, they can't develop a logo that will do the job that a brand identity system is meant to do. A complete brand design package includes brand strategy to ensure that your branding efforts are doing their utmost to attract your ideal clients.

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What is Branding? And 6 Reasons it is Important

Branding explained, what it is, and why we do it. From developing strategy, to building brand value, and recognition, branding is a powerful tool that can help you level up in your business and help you provide a better experience for your clients and customers.

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