toggled
Toggled (an Altair subsidiary) is a USA-based sustainable technology company specializing in direct-wire LED lighting and networked smart building controls. What began as a simple LED replacement for fluorescent tubes has grown into a full suite of products designed to make buildings smarter and more efficient.
Challenge: Toggled's shift from a B2B lighting company to a consumer-facing retail brand introduced new creative demands across product, packaging, and marketing. The work called for dedicated creative direction to build a cohesive visual identity and execute across every touchpoint at speed.
Solution: I led ongoing creative development and brand execution for Toggled, overseeing the visual direction across every touchpoint and balancing day-to-day production with the broader stewardship needed to keep the brand cohesive as it grew.
My work extended beyond marketing creative for existing product lines into close collaboration with engineering on new product designs, including the user experience for the first iteration of the Toggled IQ app.
As the business shifted from strictly B2B sales to retail, I worked closely with engineering to develop packaging and in-store signage at speed, supporting Toggled's initial launch and later full expansion into The Home Depot stores nationwide.
Services
Art direction
Brand identity
Marketing collateral
Website design
Digital & print ads
Tradeshow booth design
Packaging design
Video storyboarding & oversight
Brand System
Digital & Web
“Maggie has a tremendous design sensibility and literary acuity combined with great business sense and a can-do work ethic. At toggled, she was an inspiring and reliable partner across packaging, product videos, and brand identity — navigating the unique challenges of a fast-growing startup. Having her as a teammate meant every day was an opportunity to move forward and make the company better.”
Dave Simon | Executive Consultant & Technology Leader
