Altair Smartworks
Altair SmartWorks (now Altair IoT Studio) delivers open-architecture IoT solutions that help businesses build scalable, secure IoT and analytics projects and deploy them anywhere. Expertly built to power digital twins and smart connected ecosystems, the platform helps companies drive growth and maintain a competitive edge.
Challenge: SmartWorks needed to stand on its own as a product, with a distinct identity that could differentiate it within the Altair portfolio while still feeling unmistakably connected to the parent brand.
Solution: I shaped a brand identity for SmartWorks that aligned with Altair's core visual language while carving out space for the platform as a product in its own right. I shaped a clean, technology-forward look that feels refined and innovative, while sidestepping the usual visual cues of the tech industry.
Services
Brand identity
Print collateral
Website graphics
Infographic
Social media graphics
Print ads
Tradeshow graphics
"Maggie is a rockstar designer and artist who brings strong communications and creative skills to the table. Her understanding of brand importance and the power of simplicity is proven in her work. She is a true team player — always lending a hand, adapting to each project, and bringing both detail-oriented thinking and outside-the-box creativity to everything she does."
Krista Cojocar | Creative Director & Brand Strategist
