President’s Club Event Branding

Each year Arctic Wolf invites its top performers to a weekend retreat. President's Club (PClub) rewards standout performance and brings teams together.

Challenge: Create a memorable, distinctly bespoke experience for invitees that still reads as Arctic Wolf.

Solution: I built the visual system for the weekend, anchored by a custom icon pattern that ran through name badges, letterhead, and the pre-event swag box shipped to attendees, down to the tissue paper inside. I also hand illustrated a custom tag for the moonshine bottle gifted to each attendee.

Contributions

• Event Branding

• Pattern Design

• Illustration

• Print Collateral

• Packaging Design

• Digital Assets

Team

• Erin Russel - Creative Direction

• Lauren Hartman - Art Direction