Lathrup Village
Downtown Development Authority

Challenge: The Lathrup Village Downtown Development Authority is dedicated to building a welcoming, walkable village center that supports local businesses and celebrates the community's diversity.

Solution: I partnered with the LVDDA to evolve their brand into a true reflection of their mission; fostering economic vibrancy across a diverse community. The work centered around building a brand identity system rooted in inclusiveness and energy, designed to make the LVDDA feel accessible to everyone who relies on their services.

The system includes custom illustrations and patterns, multiple logo marks, and a suite of supporting collateral.

Services

• Brand Identity Design

• Custom Illustration

• Brand Collateral Design