Brand Design

Lathrup Village Downtown Development Authority

The Lathrup Village Downtown Development Authority (LVDDA) is working on big changes to help make Lathrup Village (located in metro Detroit) a destination downtown that highlights the city’s diverse population of businesses and residents.

I worked with the LVDDA to help bring the look and feel of the brand in line with their mission to foster economic vibrancy for their diverse base. One of our key goals was to create a feeling of inclusiveness and energy to make the LVDDA more approachable and accessible to those who need their services.