Cybersecurity Awareness Month Campaign

Every year Arctic Wolf does a campaign around Cybersecurity Awareness Month that culminates in a feature-length gated webinar with security leaders, including the CISO, Field CTO, product marketing experts, and special guests like former hackers and high ranking FBI and CIA personnel. I supported the campaign for three years, with the scope and production quality expanding each time.

Challenge: The campaign ran across digital ads, paid and organic social, web, and the webinar itself, all on a fixed October deadline. Keeping it consistent meant holding one visual system across a growing volume of collateral, with years 2 and 3 raising both the asset count and the production quality, and year 3 adding motion social to the mix.

Solution: I owned final production on the webinar end to end, editing the raw clips together, color correcting, syncing audio, and building animated speaker titles, as well as producing promotional clips. Alongside that I built static carousels and motion graphics for organic and paid social, plus Zoom backgrounds, stickers, and web imagery. The expanded social presence drove significant increases in registration and attendance.

Contributions

• Video Editing + Production

• Digital Ads + Social Media

• Art Direction on-site for filming

• Digital Campaign Collateral

Team

• Lauren Hartman – Art Direction, Set Design, Print Collateral

• Sam Flood – Web

• Jordan Lundquist – Slide Presentation Design