Arctic wolf Motion + Digital

Arctic Wolf is on a mission to end cyber risk. With a full platform of security solutions protecting customers worldwide, the company has become one of the industry's fastest-growing leaders, setting the pace for how modern security operations are built and scaled.

Challenge: As Arctic Wolf scaled globally, the in-house creative team needed added capacity to bring motion and video storytelling into channels that had previously leaned static.

Solution: Working alongside the brand manager and global marketing teams, I produced motion graphics, logo animations, and video content for webinars, social, and digital advertising. Each piece carried brand storytelling into new formats while holding visual consistency across the brand.

I created compelling static and motion ad creative that resulted in a higher than industry average CTR of 0.67% on LinkedIn, and a lower than industry average CPL of $240 (typically between $200-400 for companies of Arctic Wolf's size) during FY26.

Contributions

• Motion Graphics

• Video Editing

• Social Media

• Digital Display Ads

Team

• Lauren Hartman - Art Direction